In her own words and those of other artists, Orli explains her outlook.
"The good news is that, since almost no one will be selling art, artists – especially emerging ones – won’t have to think about turning out a consistent style or creating a brand. They'll be able to experiment as much as they want." Jerry Saltz
I enjoy the challenge of the puzzle and determining how to convert inspiration into a practical piece of jewelry that tells a story and represents a meaning. Inspiration is random. Therefore, creation may also be random.
I don’t want to reject inspiration because I don’t want to deny the ability to pursue interesting ideas. Restriction simply for the sake of consistent branding just isn’t worth it. I see my inspiration through to completion, which results in diversity across my work. I invite you to be intrigued, rather than thrown, by this diversity, which allows me to create something for everyone.
"Good work ain't cheap. Cheap work ain't good." Sailor Jerry
It’s much easier to claim that something is handmade than it is to actually make it by hand. The industry accepts labeling work as hand-made even if most of its components are pre-assembled. For example, if a designer spends a few minutes attaching a clasp or adding an extra stone to something that’s mostly pre-assembled, then that jewelry could be called hand-crafted or hand-made.
My prices are high because I’m a jeweler, not just a jewelry designer, and my work is hand-made. Seriously. This means that I bring my ideas into existence rather than drawing them on a piece of paper to hand off to a factory for manufacture. I subscribe to the original definition of handiwork; my work is made by hand. If you’re interested in a unique combination of artistry, skill, and innovation that results in unique, one-of-a-kind, accept-no-substitutes work, then you have arrived.
"The really good idea is always traceable back quite a long way, often to a not-very-good idea which sparked off another idea that was only slightly better, which somebody else misunderstood in such a way that they then said something which was really rather interesting." John Cleese
Art doesn’t always start out as something artistic. It usually starts out as a concept that you might be tempted to ignore until you actually start thinking about it. Eventually, it leads you to something awesome, but not before you just finished an extremely convoluted journey to get there. That convoluted journey is one of my favorite aspects of doing creative work.
I think there is a gift is in the journey of investigating an idea that seems totally nonsensical at first. You never know where your own thoughts and observations may lead, and the fun is allowing yourself to go on that wild ride to unlikely corners of your own mind. I like to surprise myself on the long and winding road that leads to something really great.
"I think it's the tension between what seems to be so rigid and cliched and the fact that art really can't be this way." Roy Lichtenstein
Surprises are intriguing, unusual, and extraordinary, and they result in excitement and fascination. They often come about because of unexpected and memorable twists and turns that allow you to uncover something new no matter how many times you revisit it.
I think excitement and fascination are good, so I have a natural tendency to give my jewelry such twists. There’s always something unexpected in my work. I encourage you to spend time with my work; you’ll discover an unusual construction, a unique shape, an intriguing play of surface, texture, color, material, and perhaps all of the above. My jewelry is sometimes simple and sometimes bold, but I strive to ensure that it always has something interesting going on.
"Making art, good art, is always a struggle. It can make you happy when you pull it off. There's no better feeling. It's beauteous, but it's always about hard work and inspiration and sweat and good ideas." Damien Hirst
My creations start as ideas that come from anywhere and everywhere. Then, piece by piece and process by process, they become real. Engaging in any form of creative and artistic expression is a complicated but exhilarating process.
In creating these creations, I draw on a foundation of experience and working knowledge of materials and processes. I use those that align best with my design. This involves everything from searching for just the right stone with just the right color and quality to continually testing the comfort and contours of the finished product. Making art, and making art right, is more gratifying, and more fun, to me than making profit.
"A work of art is the unique result of a unique temperament." Oscar Wilde
All of my work starts out in my head. Eventually, I convert what’s in my head into something tangible. It’s always subject to my convictions regarding standards and quality. Jewelry is a pragmatic investment, so it has to be practical, durable, and comfortable in addition to being unusual, special, and fantastical.
I wouldn’t feel good or right allowing my work held to anything but the highest standards of quality, artistry, and craftsmanship. When you invest in my work, you acquire a unique piece that’s been checked, double-checked, triple-checked, and then checked some more. I wouldn’t allow you to receive anything less than my personal best.
Orli is a proud member of the Society of North American Goldsmiths and the Manufacturing Jewelers and Suppliers of America.